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PubCast #301 – That’s How We Brew, Gearhead Brewing Company

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PubCast #301  

PubCast 301

So, you live near Lansing, Michigan. You’re a home brewer, and you’d like to scoop up a fresh batch of grains, hops and yeast to brew up a tasty beer of your own design. Where do you go to get your brewing supplies?


The Michigan Brewing Company closed it’s doors this spring, and with it, their homebrew supply shop “Things Beer”. The Red Salamander, is  “all the way” over in Grand Ledge – truthfully, it’s not that far, and it’s a great place for homebrew supplies, but everyone likes convenience, right?


It would be great if there were a home brew supply store right here in Lansing….


Enter “That’s How We Brew“, a full-service home brew supply shop located on the border of Lansing and East Lansing, right across from Jet’s Pizza by the Frandor Shopping Center.


That’s How We Brew held an Open House on August 26th to introduce itself to Lansing, so TripleNad and I paid them a visit, and had a chance to interview Owner/Manager Patrick Brazil  to see what this new homebrew supply store has to offer.


We found a great selection of hops, grains, yeast and other brewing essentials so you can make your own concoction, as well as all-in-one homebrew kits so you can just grab one, and go! With a malt grinder on-site, and all the bottling and kegging supplies on-hand (or available for order) you can brew just about any beer you can think of. That’s How We Brew is sure to have you covered the next time you’re feeling like firing up the burner on your brewing rig.



Also present at the open house was an up-and-coming brewery, Gearhead Brewing Company based in Haslett. The Gearhead staff had samples of, their “Flathead” Creme Ale and “Hopped Rod” Double-IPA,  among others.


These guys have some great beer. If you want a chance to try some, they’re getting feedback about their recipies in a very unique way: A five-division Road Rally.  Each stage of the rally pits three beers against each other in a specific class (Amber Division, IPA Division), and randomly selected “testers” are delivered a Six-Banger of Gearhead Hop Pops, along with a unique code, so they can vote on the Gearhead Brewing website for their favorite brew.


Want to throw your name in the hat for the next Gearhead Brewing Road Rally? Sign up here.


We were able to capture an interview from Gearhead as well. We heard about their humble beginnings, as well as plans to ramp up production for world domination regional distribution.


Check out both interviews, in an unconventional PubCast where we get a little serious, and only make one crude joke (…maybe two).


Gearhead Brewing: What ThePubShow will be in 15 years!


So DC and I were able to successfully mingle amongst the crowd at the grand opening of That’s How We Brew in Lansing on the 26th.  There were a few tables setup with different promotions going on at each, but one my favorites was the Gearhead table.



Gearhead had 5 different kinds of brews out there for folks to sample (there was also some private stock that was sampled by DC and myself, which I have to say was darn good!).  Todd, Steve, and Mike were all great guys and we had even told them (without revealing the age of TPS crew or Gearhead, that would be downright rude) that we looked at them as us in 10-15 years.


When asked about their brewery, they don’t have a store front just yet and are in fully blown (SEE WHAT I DID THERE?  “Gearheads” will get it) promotion mode right now.  Once all the stars align just right, they’d like to be able to compete in the Midwest region.  Keep your eye out for this new up and comer.


Check out their Facebook page or their webpage itself.  They have what they call a Road Rally going on where you sign up, and they will pick a bunch of people at random and deliver the beer to them and these people will help pick the winners.  Cool idea! 

ThePubShow Reports Now Require a Cover Sheet.

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TripleNad:  Hello DC

DC:  What’s happening?

TripleNad:  Ahh, we have sort of a problem here.  Yeah, you apparently didn’t put one of the new cover sheets on your TPS reports.

DC:  Oh, yeah.  I’m sorry about that.  I.. I forgot.

TripleNad:  Mmm, yeah.  You see, we’re putting the cover sheets on all TPS reports now before they go out.  Did you see the memo about this?

DC:  Yeah.  Yeah, Yeah, I have the memo right here.  I just, ah, forgot, but uh, it’s not shipping out till tomorrow, so there’s no problem.

TripleNad:  Yeah, if you could just go ahead and make sure you do that from now on that would be great.  And ahh, I’ll make sure you get another copy of that memo, mmk?

DC:  Yeah, no, I… I.. I have the memo.  I’ve got it.. it’s right…..

That’s How We Brew!

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DC and I will be heading to a new home brew shop called That’s How We Brew on Sunday the 26th.  With the fall of Michigan Brewing Company and ThingsBeer with it, it has given other folks the opportunity to hop on the mash wagon (SEE WHAT I DID THERE?!?).  This new shop opened up on July 26th, but are having a Grand Opening on August 26th.  Join us for free beer samples from THWB and up and coming brewers from Haslett, MI: Gearhead Brewery!


Time is from 12-4.  See the attached flyer for details




DC’s baby mama had a baby (ok, so maybe it’s his wife)!

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Just wanted to say congrats to DC and his wife.  Monday they had a little girl.  Mostly his wife did all the work, but DC tells me that being the emotional support was much more work.  I wonder what she thinks of that?  Either way, congrats to the both of them.  I am just glad we didn’t have to get Maury involved this time around…


Beer Drinkers Best Friend

Happy New Year!! or something….

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So I recently met with DC over a few slices of a Hot and Ready, a couple of beers, a couple of hot dogs, a couple of burgers, and a few more beers and we talked about ramping this site and the podcasts up again.  Everyday life has consumed most of everyone’s free time, so we thought, “Dammit, it’s time to take some of that famed time back.”


With the Michigan Brewers Guild Summer Beer Festival right around the corner (July 27th and 28th, Riverside Park, Ypsilanti), how better to cool off from this balls hot weather we’ve been having.  Unfortunately, I won’t be attending it this year, as I have in years past.  If you are attending, feel free to send us any pictures, stories, beer samples, lost panties, etc, and if it’s good material, it may make it on the PubShow page!


Something I have always done in the past at these festivals is represent the infamous pretzel necklace.  “What is a pretzel necklace?” you ask yourself.  Well what do you think it is?  It’s a necklace made of pretzels.  The best part about these necklaces is all the attention you’ll receive.  On the other hand, the worst part about these necklaces is all the attention you’ll receive.  If you’ve ever been to any outdoor event where beer is served, you should know what I mean.


They really are a great idea.  Not only are they a great palet cleanser between each beer you’re sampling, you will also put any reputable rapper to shame with your homemade bling.  You think Lil Wayne had to spend a bunch of money on new teeth because he tried taking a bite of a Rold Gold?  My guess is no.


With that said, there are several variations of the pretzel necklace.  I personally go with the Rold Gold Tiny Twists. Take a piece of twine, cut it to desired length, and feed the twine through these tiny twists.  Once you’ve got about 90 of those little bastards on there, tie the twine ends together, hense forming a necklace.  Repeat this process with as many pieces of twine you have, or as many pretzels as you have (usually pretzels run out first because twine comes in a spool that is 37 miles long and you only have to buy it once in your life).


The necklaces you’re not wearing, you’ll want to keep those in a ZipLock bag.  Michigan summers are usually a humid bitch, and these necklaces will start to get stale because of this.  Also, be sure to wear a shirt with a collar, or the twine will make your neck look like you’ve just left a S&M party (maybe this is the look you’re going for?).


You of course could go for quality and not quantity.  Stop by Sams Club and pick up a box of the Soft Pretzels and string those up.  You won’t be able to get as many on the necklace, and you’ll need a bigger ZipLock bag for the backup necklaces, but damn you’ll be the coolest guy “under the tent”.


I hope you’re subscribed to the RSS feed and see this post right away.  Right after you think to yourself, “Oh yeah,!”, I can only hope you’ll stay tuned for future podcasts, updates, photos, etc. etc.  I would like to think of myself as an intermediate home brewer, so there could be potential live “brew sessions”.  Either way, don’t let us fall off your radar again!


Ok, Lizard Lick Towing is on.  I gotta go.